By far, one of our most frequent customers is dads. In order to truly understand them, we had first to learn their language. Dad jokes.
Anyone can simply look up dad jokes online and read them off, but to actually learn and engrain the jokes into our psyche, we need to go one step further; we need to create visuals of the jokes to truly understand the inner-workings of their unique minds. It’s like Jane Goodall and the chimpanzees, except nothing like that at all.
By reading (and seeing) these jokes, we have stumbled on an answer to an important question; when does a joke become a dad joke? When it becomes apparent.